Insights

Strategic notes on marketing that works.

Field-tested thinking on strategy, content and growth — written for people who make the decisions, not just read about them.

Measurement & Attribution · Featured

What Actually Proves Marketing Is Working

Most attribution models measure activity, not impact. Here's a simpler framework for connecting marketing to revenue without inflating the numbers to make a point.

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Brand Strategy & Positioning

The Positioning Statement Test Most Brands Fail

6 min read

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Content Systems & Production

Why Most Content Calendars Don't Compound

7 min read

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Social Media Growth

Community, Not Just an Audience: A Distinction Worth Money

5 min read

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Paid & Organic Growth

When to Pay for Attention, and When to Earn It

8 min read

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Field notes, occasionally, never filler.

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